Fundraising in the global startup ecosystem has become increasingly competitive with each passing year. In July 2025, Crunchbase News reported that global venture funding in the second quarter of 2025 stood at $91 billion, which was a 20% decline from the $114 billion recorded in the first quarter of 2025 and below the $96 billion recorded in the fourth quarter of 2024. This bearish trend is a clear sign that investors are becoming even more selective about the startups they finance. To wit, startups looking to attract investors’ attention in 2025 must go beyond conventional fundraising strategies to secure the capital needed to sustain and grow their business operations. This article explores the innovative fundraising strategies that startups must adopt to make themselves more attractive to investors in 2025.

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Written by Olawunmi Ojo & Adekunle Olajide for The Trusted Advisors

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